retail
amstel park Golf course
Entering into a franchise agreement with On Course Golf Centres has resulted in GSM joining one of the larger national golfing retail groups in Australia with substantial purchasing power, which means better prices and choice of products for our customers. With the Park Course being public access, the shop signage is branded On Course giving the impression of a large distribution chain and competively priced at all times. Hardware lines mainly concentrate on superseded and clearance products at less than half its original price, with “call to action” signage used creating an impulse buy.
Ph:: 03 5990 8200
Email:: proshop@amstel.org.au
Web:: www.amstel.com.au
ranfurlie golf course
The Ranfurlie operation is branded under The Golfshop banner and is a benchmark for members pro shops in Australia. This branding provides a marketing point of difference in a pro shop that is unashamedly classy in style and is merchandised accordingly. The timber panelled walls, classy shop fittings, professional ticketing and electronic marketing channels are consistent with the style and service provided. The Ranfurlie operation is underpinned by the ability of staff to build relationships with clientele based on trust and first class product.
The latest in product is displayed at Ranfurlie and is one of the first shops chosen by manufacturers to showcase their key equipment products, which also provides GSM with a knowledge advantage over competitors.
Ph:: 03 9788 8288
Email:: ranfurlie@amstel.org.au
Web:: www.amstel.com.au
morack public golf course and driving range
Morack is in the unique position where it not only has the passing traffic as one of Melbournes busiest golf courses, but also has 40,000 “golf addicts” using the commercial driving range. This mixture of customers sees the store targeting not only the economy market but also the latest and greatest product from all the leading brands – it’s a one stop shop for all golfing needs.
In addition to being an On Course Franchise , there are commercial arrangements in place with Taylor made, Ping, Callaway, Titleist, Cobra, Footjoy, Coke and the Golf Clearance Outlet.
Ph:: 03 9801 4479
Email:: morack@golfservicesmanagement.com.au
Web:: www.morackgolf.com.au
sale night
Amstel Golf Clubs annual sale night, held the second Tuesday of December, has built up to become a “must attend event” for the local golfing community. Golf Services Management takes over the Amstel Golf Clubs function room and moves in over a $100,000 worth of stock for one night only. The event which is fuelled by a heavy campaign utilizing all of our marketing tools plus the hire of a flashing road sign, has in recent years had in excess of a hundred people queing up prior to opening and over a thousand people through the door. The event grows every year and suppliers offer clearance products exclusively to GSM because we clear it through the venue and don’t compromise brand image through advertising or ebay.
** key suppliers**
As well as this franchise partnership GSM has sound business relationships with the golf suppliers shown below, ensuring that the customer at all times gets to choose from a range of market leader products, not “no name” or house brands.
