marketing

GSM use a large and diversified range of marketing tools to target directly related audiences, which has enabled growth not only for GSM but also for the facilities they manage. A few supporting stats are as follows;

Increase in repeat business – database management

GSM continue to create a unique and rewarding golfing experience at each of our venues with all social groups receiving a follow up courtesy call confronting any issues that may have occurred head on and then turning this into future bookings.  The high percentage of repeat business is directly related to our marketing tools and also the ease of dealing with GSM’s dedicated staff.

Another key to our success lie in the variety of marketing tools that GSM employ.  Creation of marketing plans to suit each venue allows the venues to keep a clear path and understanding to the markets ever changing needs. The SMS database has over 10,000 registered whilst there are 2500 + email addresses getting regular communication.

Positive Impact

GSM create a positive impact when we acquire facilities and thus all GSM run facilities are thriving.  Understanding what the market needs is and how best to suit them is what GSM is renowned for. 

Looking to the future

Not being afraid to take risks and investing in the future is a key strength of GSM.  One example of this includes continued capital works at each of the facilities.  Continuously upgrading the facilities creates a welcoming environment for our customers and another key to creating that loyal customer.