Utilising expertise, knowledge and experience along with strategic planning and responsible investment, GSM successfully identifies unique strengths and opportunities and develops individual business plans for every venue to meet and exceed visitation targets.
GSM provides a database in excess of 25,000 engaged golfers seeking premium golf experiences to deliver successful events, promotions and repeat visitation. A combination of communication channels and exciting golf opportunities ensures consistent visitor engagement with GSM venues. Innovative campaigns and promotions alongside ongoing activations promotes valuable blend of new and repeat business enhancing an enviable customer base. A selection of ongoing campaigns driving golf visitation to GSM venues include:
The consumer focused GSM Golf website (www.gsmgolf.com.au) provides golfers a centralised online reference point to engage golfers and drive visitation to all GSM venues. Featuring tournament and special event playing opportunities, online golf tips from PGA Professionals, Demo Day dates, Pro Shop and Green Fee specials, promotional campaigns and more.
GSM’s consumer loyalty program provides exclusive golf benefits utilising the GSM partner network. Constantly engaging with golfers vie Electronic Direct Mail and gaining important customer demographics, GSM Priority Golfer program is a key tool to reward customer loyalty and challenge current online discounting trends.
Official Golf Australia golf handicaps targetting transient, corporate and social golfers seeking alternative forms of membership based on current lifestyle trends. Enjoy an official golf handicap, player liability insurance, Priority Golfer benefits, exclusive green fee rates and a range of quality golf courses for a low annual fee.